So-net Media Networks (SMN) is a Sony Group company which develops marketing technology based on our three core technologies of big data processing, artificial intelligence and financial engineering.
SNM has been providing the Demand Side Platform (DSP) “Logicad” which is an evolved version of an ad network since 2011.
This can browse & Apps the data of hundreds of millions of users in one process, create the optimal advertisement for a specific user and calculate the optimal bidding price.

http://www.so-netmedia.jp/en/