15th years on a stone. I converted to theme park industry through direct marketing experiences in Nissen co,. ltd./Rakuten co,.ltd. I organized data driven marketing team for challenging to utilize off-line data in theme park although not easy to use previous direct marketing theory and methodologies as it is. I`d liked to talk about it`s history on company internal marketing for gain understanding about data driven marketing project that integrate between on-line data and off-line data, and how to utilize on-line/off-line data mutually into marketing and services.